2016
Our Brand’s History
As we continue to evolve and find new ways to help men be the best versions of
themselves they can be, we must pay homage to our bold, below-the-waist beginnings.
In 2017, the Lawn Mower from MANSCAPED™ was born
Lawn Mower 1.02017
2017
The Lawn Mower is born.
Men’s balls everywhere rejoice.
In 2018, the Lawn Mower 2.0 was released with new improvements from the first iteration
Lawn Mower 2.02018
2018
We drop The Lawn Mower 2.0
This sequel didn’t disappoint. We listened to what men wanted
and delivered with a more powerful and ergonomic design.
In 2019, the Lawn Mower 3.0 releases with the addition of more power,
an adjustable trimmer guard, and a new LED light
Lawn Mower 3.02019
2019
Another one! The Lawn Mower 3.0
We added a charging dock, boosted the RPM’s to 7000, upgraded the adjustable
trimmer guard, and gave it an LED light for an improved grooming experience.
In 2020, the Wheed Whacker was created to help combat other men’s grooming needs
Weed Whacker2020
2020
The Weed Whacker creates buzz
The Robin to our Lawn Mower’s Batman. The Weed Whacker was created as the
ultimate sidekick to cover more of men’s grooming needs.
MANSCAPED™ takeover of Penn Station in New York
Weed Whacker2020
2020
Penn Station Takeover
If you can make it here, you can make it anywhere baby!
MANSCAPED made a huge splash with a full takeover of Penn Station
in New York, officially announcing to the world that
we are a brand to be reckoned with.
In 2021, the Lawn Mower 4.0 is released with wireless charging, travel lock,
and two adjustable guard lengths
Lawn Mower 4.02021
2021
Hallelujah! It’s The Lawn Mower 4.0
Featuring a wireless charging system, travel lock, battery indicator light,
and two adjustable trimming guard lengths, this is the crown jewel in below-the-waist trimmers.
Oh, did we also mention it looks really damn good!?
Lawn Mower 4.02021
2021
49ers Stadium Takeover
Back at it again. We teamed up with one of the most iconic franchises in sports history to tackle over
265 unique placements in state-of-the-art Levi’s® Stadium.
Our efforts were embraced by the Niner Faithful, and further cemented MANSCAPED
as the leaders in male grooming.
In 2022, UltraPremium collection launches with a focus on beyond the groin grooming
2 in 1 Shampoo2022
2022
UltraPremium Launch
We’ve always been a champion of the groin, but this was the year that
we boldly went beyond to take care of the rest of the body.
From your hair up there to overall quality skincare, the UltraPremium
Collection was proudly launched to help men feel clean and confident all over.
We sign Pete Davidson2022
2022
We sign Pete Davidson
Who better to represent the brand than comedian,
actor, and “BDE” icon Pete Davidson? A longtime fan and customer
(his mom bought him his first Lawn Mower!),
adding MANSCAPED Brand Partner to the list just made sense.
The Beard Hedger™ Makes its Debut2023
2023
The Beard Hedger™ Makes its Debut
Started from the bottom now we’re beard. Continuing to grow our
“above-the-waist” product line, we launched The Beard Hedger™, a precision-designed beard-sculpting machine,
complete with intuitive zoom wheel to select up to 20 lengths,
titanium-coated stainless-steel t-blade and a premium look and feel.
We launch Weed Whacker® 2.02023
2023
We launch Weed Whacker® 2.0
This sleek sequel features an improved rotary steel blade for superior
performance and comfort – a true cut above the rest.
The Handyman™ Enters the Chat2023
2023
The Handyman™ Enters the Chat
We gave the traditional foil shaver a facelift and designed the ultimate compact electric face shaver for grooming on the go.
High Tech for Low Places: Introducing The Lawn Mower® 5.0 Ultra2023
2023
High Tech for Low Places: Introducing The Lawn Mower® 5.0 Ultra
Meet the new gold standard of groin grooming.
This next generation of our marquee product comes equipped with an interchangeable
dual-head system that provides a fully customizable trimming experience.
Sure, your groin deserves the best. But so does the rest of your body.
From your privates to your not so privates, we’re passionate about creating the
best products for every part of you. And we have a lot of fun doing it.
Showcasing some of the top men’s grooming products from MANSCAPED®
Male models jumping and posing while wearing the new MANSCAPED® Boxers 2.0
We want you hitting on all cylinders. We’re leveling up your grooming game,
so you can be at the top of yours.
Because when you look, feel, and smell your best, there is nothing to stop you from becoming that carefree,
fun-loving, stylish, risk-taking renegade you’ve always been.